Victoria Silvstedt on the beach
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Silvstedt was soon noticed by Hugh Hefner, who invited her to do a photo shoot for Playboy magazine in Los Angeles. She became the December 1996 Playmate of the Month, and was then chosen as the 1997 Playmate of the Year. Silvstedt has since appeared in various Playboy magazines, including Playboy Special Editions, as well as Playboy Videos. In the late 1990s, Silvstedt landed one of the most sought-after modeling contracts in the world, becoming the Guess? spokesmodel, succeeding among others Claudia Schiffer and Anna Nicole Smith.