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Penelope Cruz ranked as No. 58 in Maxim's "Hot 100" of 2007 list, and was chosen by Empire magazine as being one of the 100 Sexiest Movie Stars in the world. Cruz was also ranked on Askmen.com's Most Desirable Women of 2008 at No. 26, in 2009 at No. 25, and in 2010 at No. 7. In April 2010, she replaced Kate Winslet as the new face and ambassador of Lancôme's Trésor fragrance. Lancôme has signed Cruz as the brand's third superstar spokesmodel, along with Julia Roberts and Winslet. The campaign was shot by Mario Testino at Paris's Hotel de Crillon and debuted in the fall 2010.