Gisele Bündchen white & black gallery < Back

In 2006, Bündchen became the face of American Express Red, part of the Product Red initiative. A portion of earnings from this credit card are donated to HIV/AIDS victims in Africa. In 2009, she appeared on 30 covers of the international issues of Elle magazines wearing Product Red clothing and posing with products from companies who support the same cause. Bündchen has also supported a variety of environmental causes, including clean water initiatives, environmental sustainability, and preservation of South American rainforests. She has helped raise money for cancer research and treatment, victims of Hurricane Katrina, and the 2011 Tōhoku earthquake and tsunami.